MADE FOR ARTISTS BY ARTISTS
Within our core values lies a deep commitment to artists, providing them with a platform for self-expression and exposure. Three guiding principles underpin our philosophy: LEARN, CREATE & SHARE.
OUR STORY
Through hosting musicians at The Source, Laurent connected with Gregory Adamj, a talented music producer fascinated by Moroccan and African sounds. Fueling their shared love for music, they envisioned blending modern beats with North African traditions, giving birth to “The Heart of The Beat.”
Joined by Zakaria Ouaghad, a meticulous photographer and videographer, the trio saw an opportunity to create a oasis where tradition met innovation. As a result The Heart of The Beat is a canvas for artists seeking inspiration, drawing enthusiasts worldwide to Marrakech.
In its quiet corners, the rhythm of collaboration, the melody of cultural fusion, and the harmony of souls echoed through the universal language of music.
OUR PHILOSOPHY
We aspire to establish The Source and The Heart of The Beat as a central hub for music and audiovisual production in Marrakech. Our goal is to serve as a bridge between Moroccan culture and foreign artists.
The Heart of The Beat, along with its team of professionals, is dedicated to crafting a distinctive production signature. This commitment aligns with our desire to collaborate with artists who share our creative vision.
MEET THE TEAM
Laurent Cohen - Founder
Laurent Cohen’s compelling journey unfolds across continents, shaped by a blend of passion and heritage. From his roots in Guinea and Senegal to pursuing studies in France and navigating the financial world from Switzerland to the Middle East, Laurent’s story is a tapestry of diverse experiences. The pivotal moment came with his return to Africa, specifically Morocco, where he realized his dream of creating a magical sanctuary. This space transcends borders, inviting artists to meet, jam, and leave an indelible mark on history. THB Studio is more than a recording space; it’s a testament to Laurent’s passion for unifying music across boundaries and crafting a timeless musical legacy.
Gregory AdamJ - Music Producer
Born in Paris in 1974, drummer and jazz pianist Gregory adamJ has collaborated on various world music projects: Amrat Hussain trio (India), La Matanga (Colombia, Cuba), Conte and Soul (afro-jazz), Marrakech Jazz Beat (gnaoua-jazz). Based in Marrakech for the past 12 years, he now devotes himself to music production, with a particular affinity for beat making, in which he combines elements of traditional acoustic music with a modern, electronic environment. He currently co-produces the Beatkozina duo (world and electronic music) with Mehdi Naami, and is preparing the release of the Maja project album (urban-trance-ethnic music) for which he is the composer. His encounter with Laurent Cohen naturally led to his involvement with The Heart of The Beat as studio manager and music producer. He has worked on a diverse array of projects, ranging from documentaries to commercials and music videos. Additionally, he has collaborated with a broad spectrum of creatives.
Zak Ouaghad - Video Producer
Zakaria whose passion for storytelling has cultivated a keen eye for detail and a profound understanding of the transformative power of visual art. Since a young age, he has been captivated by the art of filmmaking and its ability to transport viewers to different worlds, eliciting powerful emotions. He has worked on a diverse array of projects, ranging from documentaries to commercials and music videos. Additionally, he has collaborated with a broad spectrum of creatives.